In 1901 in Paris, one of the pioneers of aviation, the Brazilian pilot Alberto Santos-Dumont, circled around the Eiffel Tower on an airship. This event was celebrated in a restaurant. At the banquet, among other invitees, there was Louis Cartier, a close friend of the pilot. Santos-Dumont asked his friend to invent some device to track time during the flight. A regular pocket watch for such purposes was rather inconvenient, because pilots always had to keep their hands on the wheel. In order to know the time he always had to take his hands off the steering wheel and reach into his pocket, and it was quite problematic.
After three years, the watchmaker Cartier offered an alternative to his friend, watches on a leather strap with a lock, that had to be worn on the wrist. The first model of Cartier watches was named Santos. This was indeed a revolution not only in production hours, but in the fashion world. In fact, by that time there already existed wrist watches from Patek Philippe, but only for women, and they were more fashionable, beautiful and expensive accessories than a meters of time. For the men, if he wanted to know the time, he had to get the watch from his pocket. Santos-Dumont became a kind of walking advertisement for men's watches and thanks to him they have become so popular among men.
Model Cartier Santos became very popular. At that time, aviation was a fashionable and exotic hobby among the rich people. All that was associated with aircraft was doomed to success. At that time Santos-Dumont was elected as a kind of «sex symbol», and his style was a huge success: his watch, scarf, short boots and flight jackets were seen as a breath of modern times.
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Tuesday, August 25, 2009
Thursday, August 6, 2009
10 Jokes About Watches
An old Italian Mafia Don is dying and he calls his grandson to his bed.-"You lissin-a me. I wanna for you to taka my chrome plated 38 revolver so you will always remember me."
-"But grandpa, I really don"t like guns. How about you leave me your Rolex watch instead?"
-"Shuddup an lissin. Somma day you gonna runna da business, you gonna have a beautifula wife, lotsa money, a biga home and maybe a couple a bambinos. Somma day you gonna coma home and maybe find you wife inna bed with another man. Whadda you gonna do then......pointa to you watch and a say, TIME'S UP?"
Some drunk guy is coming back home late at night. His watch rings 3 times.
-"I know that it’s 1am! Don’t have to repeat it 3 times!!!"
-"Mr. Officer! The robbers have just token my Swiss watch!"
-"Why you didn’t cry and call the police?"
-"Am I crazy? I kept my mouth shut. I have golden tooth!"
One boy got into hospital. The doctor asks him:"
-"Any complaints?"
-"Not at all. But my grandpa is complaining I ate his Rado."
2 policemen are talking. One noticed that the second one is wearing a golden “Corum” watch.
-"Wow. Got paycheck?"
-"Kind of..."
-"Oh, you locked up some Mafia Don?"
-"No, I let him go…"
If you want to check if this Swiss watch is not fake…just drop it on the floor at the store. If it’s real, the shop assistant should die from a heart attack.
2 "New Russians" talking.
-"I’ve bought my watch for 9 grands."
-"I’ve bought mine for 10 grands. Your watch is running late!"
I’ve switched my watch to summer time….but summer didn’t come.
Attention!
There are a lot of fake Chinese watches in Europe and USA nowadays.
They are decent quality and expensive. Made in Switzerland…
When you are buying a Swiss watch you understand, that time – is money.
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